Research On The Purchase Behavior Of Tourist Souvenirs About Tourists Coming To Shanghai

As a city card, Tourist Souvenirs has developed into an important part of tourism activity, and gradually get the attention and concern of all walks of life. The successful development and marketing of tourist souvenirs not only give a city to bring significant economic value and social value, but also help upgrade the city's image and status in the eyes of tourists.As an international metropolis, Shanghai has experienced decades of development of Tourist Souvenirs and formed a set of shape of design system. The extent of its design leads a nationwide level. But because of the popularity cycle of its own souvenirs coupled with a very short version and the emergence of a variety of imitation, the Tourist Souvenirs with local characteristics are fewer and fewer in Shanghai as time goes on. The tourist souvenir market began to shrink. The phenomenon also attracted the attention of relevant departments. In this context, since the visitor to shanghai, the act is divided into the motive and demand for knowledge, looking information, practical scheme for evaluation, making policy and make a purchase order after the assessment process. To the consumer buying behavior, theory is in the field research on the basis of action for visitors to buy five stages of the basic features and make a detailed analysis.Meanwhile, show the different characteristics of different groups of tourists buying behavior for the standards of demographic factor. Emphasis will be the comparation to the survey datas of zero company in 2002 and 2007. Clearly show the change of the purchase behavior of tourists coming to shanghai in vertical, and make a deep research into the cause, which is the feature of this chapter.Full-text is divided into six parts:the first chapter, Introduction. It provides theoretical and research ideas for the full text of this chapter; second chapter, Tourist Souvenirs and general characteristics of tourists purchase behavior. This chapter shows the behavioral characteristics of the domestic and foreign tourists in the domestic tourism market, and describes the classification of Tourist Souvenirs, distribution of the region and its impact in Shanghai; third chapter, the Empirical Study of the purchase behavior of tourists coming to Shanghai. As the core of this article, this chapter presents the analysis of the overalls and groups of the purchase behavior of tourists coming to Shanghai and explains the reasons for that; fourth chapter, the comparison of the purchase behavior of tourists coming to Shanghai of different periods. This chapter is based on statistical results of their predecessors to clear the purchase behavior of tourists coming to Shanghai and the reasons for the changes in law; fifth chapter, countermeasures and suggestions. This chapter combines the analysis above and the actual background to present countermeasures and suggestions of the healthy development of Shanghai tourist souvenir market. Meanwhile show the deficiencies of the article and look ahead the development of tourist souvenir market from theory and practice.