Study On The Spatial Behavior And Tourist Flow Network Structure Characteristics Of The Shanghai Disney Resort Domestic Tourists

Shanghai Disney Resort is considered as a new element of urban tourism,the bulit and operation of the resort brings new opportunity for Shanghai urban tourism development.The immense influence of the world class entertainment brand strengthens the attractiveness of Shanghai urban tourism for the international visitors,and drives the globalization image of Shanghai urban tourism to a higher level.So we take domestic tourists of Shanghai Disney Resort as the research objective,and do research on the tourist flow structure and traveling characteristics in order to find out the distinct tourism regular pattern of theme park tourists.Based on the field research,we obtain data about the social attributes,traveling behavior spatial characteristics and flowing spatial trajectories of disney domestic tourists.After that,we handle and process the data,and analyze the characteristics of the tourist flowing spatial behavior and tourism spatial diffusion on disney tourists through operating Excel,SPSS,Ucinet,Coreldraw,ArcGIS and other methods to explore the tourism radiation effect from Shanghai Disney Resort to local,Yangtze River Delta region and entire country.The main research contents and results are as following:The first,we use SPSS software to do descriptive statistical analysis on Shanghai Disney Resort domestic tourists based on one hand data from field research,so we can understand the demographic and traveling characteristics of disney domestic tourists comprehensively.The results showed that: the data samples cover different age,education level,job occupation and income of tourists,so the survey samples have strongly representative.We draw charts of tourist market spatial distribution and spatial use curve of tourist flow to analyze tourist market spatial structure and the properties of Shanghai Disney Resort domestic tourist market spatial distribution.Shanghai Disney Resort domestic tourist markets are widely distributed in 34 provinces all over the country,however,the local tourists from Shanghai has the largest proportion(13.22%)in spatial structure of tourist markets,and Yangtze River Delta region is the main market that domestic tourists are the most concentrated distribution.Besides,the spatial use curve of tourist flow is presented with the compound characteristic of basic type and Boltzman type.On the whole,Shanghai Disney Resort domestic tourist markets distribution is accorded with the regulation of spatial distance attenuation tendency,and the shares accounting for each tourists market are diminished gradually along with the increase of the distance from the origin to destination(Shanghai).The second,we study the temporal-spatial behavior characteristics of disney domestic tourists based on tourism itinerary arrangements and travel time allocation of tourists.In term of travel spatial behaviors,we use frequency statistics method to sort out the frequency and rate of recurrence of every scenic area or scenic spot that the disney domestic tourists had visited in Shanghai,in order to basicly reflect the preference tourism nodes that populared by disney tourists.Then we seek every tourism nodes' geospatial coordinates and analyze the spatial distribution pattern of disney domestic tourists in Shanghai utilizing the method of inverse distance weight interpolation(IDW).Results show that: the disney domestic tourists are distributed unbalanced in Shanghai and present with high geographical agglomeration characteristics.The tourism activities space that tourists pay more attention to are the center city and Pudong New Area,and tourists spread to the surroundings from the two core areas.In accordance with the circle structure theory and distance attenuation regulation,the tourists spatial distribution frequency are attenuating from core to periphery,and the space range of tourism activites spatial diffusion are limited.Then we count the frequency of domestic tourists spatial behavior patterns and obtain results that the monocular travel pattern is the main tourist spatial behavior pattern,and among the multi-destination travel patterns that tourists have chose is the completely traveling around pattern occuping the diminant position.Overall,the disney tourists from the adjacent origins have tendency to choose the Shanghai as the only tourism destination,however,the tourists from the long distance origins are more tend to choose multi-destination travel patterns.In term of travel temporal behaviors,the periods which tourists enter and go out the disney theme park are concentrated relatively,and the days that tourists staying in Shanghai and spending on the whole travel indicate that disney domestic tourists have characteristic of short-term traveling.The third,we use the social network analysis method to construct two differernt spatial scale tourism destination spatial structures including the tourists movement in Shanghai and cross the cities,based on the data that disney domestic tourists spatial movement locus.And we analyze the disney domestic tourism acativity spatial ranges and spatial structures from the perspective of networked.On the one hand,the disney domestic visitors in Shanghai area are forming a tourist flow network spatial structure that the disney,Bund,Oriental Pearl,Nanjing Road Pedestrain Street,Technology Museum and Chenghung Miao are the core nodes in the tourist flow network,and above tourism nodes are the main nodes that undertake the function of disney tourist flow in gathering together,radiating and transiting.On the other hand,disney domestic visitors cross the cities are forming worldwide tourist flow network spatial structure that the Shanghai,Hangzhou,Suzhou,Wuzhen,Nanjing are the core cities.The tourists are gathering and dispersing among those core nodes,and the disney tourist flow spatial diffusion present obvious proximity characteristic.