The Study On The Forest Tourism Tourists Safety Cognition

With the forest tourism develops rapidly, accidents occur frequently. Both national and local set laws and regulations to prevent from accidents for forest tourists'safe, forest tourism enterprises have also developed a variety of rules and regulations to ensure the safety of tourists. Tourist as the main of the tourism system, if they turn a deaf ear to the laws ,regulations and safety security and have a low safety cognition ,this is one of the main reasons for accidents .So, we need to raise the tourist'safety cognition to prevent from accidents, ensuring the forest tourism develops healthy.From the investigation of forest tourism tourists'safety cognition, a large number of forest tourism tourists once happened accidents; forest tourism tourists prefer to quiet tourism, they don't like adventure. Forest tourism tourists concern on safety, the security of the destination and pre-travel security, it turns to a positive trend. Forest tourism tourists get the image of the destination mainly from news and advertising, their experiences, hearsay and introductions from relatives and friends. Forest tourism tourists think the safest form of organization is followed by traveling with family or friends, participating the travel agency, participating the unit organization and alone. Forest tourism tourists think the accidents primary caused by the problems of tourist reception facilities and equipment, second, the problems of the regulation of security, the last is tourists'safety cognition, because they lack of self-prevention. Forest tourism tourists think the most vulnerable to security issues followed by traffic, restaurants, entertainment, sightseeing, shopping and accommodation. Forest tourism tourists think the major accidents manifest followed by fire, disease or poisoning, other accidents, traffic accidents, and crime. Through ANOVN indicates that forest tourism tourists' own attributes (age, gender, family structure, education level and the average monthly income) is different, forest tourism tourists'safety cognition is significant different. Derived by factor analysis, forest tourism tourists'safety cognition factors are composed of'community environment','nature environment','service environment'and'forest tourists'psychological safety cognition'. Through the establishment of ordered logistics regression model shows that the forest tourism tourists'safety cognitive degree are composed of community environment, nature environment, service environment , forest tourists'psychological safety cognition, gender, forest tourism safety experience, concern on security of the destination, age, education level ,the average monthly income, risk preference and forest tourism preference.