The Farmer's Satisfaction Of Microfinance

The farmer's satisfaction of microfinance is the degree of farmer's satisfaction on the financial product——microfinance which offered by credit institutions. Currently, the farmer has become the main client of the microfinance. Whether the farmer is satisfied with the microfinance or not directly influences the further development of the microfinance in rural areas. Besides, microfinance institutions can increase farmer's satisfaction and achieve sustainable development only when they understand the demand of the farmer and design their financial products from the angel of the farmer. This paper introduces the theory of customer satisfaction into the microfinance, and tries to study the farmer's satisfaction of microfinance by setting up the measurement index system. It aims to find the effect factors of the farmer's satisfaction and provide some useful advice for the development of microfinance and microfinance institutions.After reviewing of the microfinance and customer satisfaction, the dissertation, in the first instance, defined the concepts of the farmer's satisfaction of microfinance, then expatiates some frequently-used customer satisfaction measurement model and index, which provides a theory foundation for the farmer's satisfaction of microfinance. Next, the dissertation establish a measurement index system include institutional environment and image, the quality of service, credit rating, lending, farmer's value and things after loan. The paper has designed a questionnaire according to the measurement index system, and collected the date from the farmer in Shaanxi and Gansu provinces. It uses factor analysis and weighted average method to calculate the farmer's satisfaction. In the end, it offers some suggestions to enhance the farmer's satisfaction such as creating new product, opening financial market, setting up the mechanism of agricultural insurance, strengthening internal management of rural financial institutions and carrying out the service differentiation.The result indicates that farmer give high praises to the convenience of traffic, the help to the farmer's living standard, credit rating conforms to reality, and they give the lowest praises to the loan formalities, the business outlets and the loan rate. The overall farmer's satisfaction of microfinance is 62.4, not very high. Besides, the satisfied farmer more likely becomes a loyal customer.The innovation of this thesis is that it stands on the point view of farmer, treats the microfinance as a financial product, and studies the microfinance with customer satisfaction theory. It defines the concept of farmer's satisfaction of microfinance, and set up a measurement model and index system.