Jingyuan Coal Industry Group Co., Ltd. Development Strategy

Coal, as the main energy of our country, plays an important part in the national economy development. Large and medium state-owned coal enterprises, though achieved vital achievements in establishing modern enterprise system, multiple management and export-oriented development in recent years, still face the problems of irrational industrial structure, low technology content, extensive management, energy crisis and environmental pollution. Only through the strategic innovation and adjustment of technology, organization, management and system and the optimization regrouping, will state-owned large and medium coal enterprises stand fierce market competitions. Based on the above notion, this essay analyses Jingyuan Coal Industry Group Company's status quo and objective, clarifies its strategy positioning and establishes its coping strategy to improve Jingyuan Coal Industry Group Company's core competitiveness.The essay first clarifies and analyses the theories of strategy management and core competitiveness. By summarizing the relevant documents, the essay sets the research objective. Then the essay maps out Jingyuan Coal Industry Group Company's general development strategy and objective, with Jingyuan Coal Industry Group Company's practice of reform and development as the actual example, using PEST Analysis, Michael Porter's Five Forces Model, the external environment evaluation matrix and the analysis of resources, internal factor evaluation matrix and by analyzing and evaluating Jingyuan Coal Industry Group Company's opportunities and threats from external environment and advantages and disadvantages from internal factors and by constructing SWOT analysis model and quantitative strategic evaluation matrix, the essay puts forward a series of strategic and supporting measures:grasping market opportunities; avoiding market risks; strengthening financing activities; opening more financing channels; sticking to the innovation of system, constitution, management and technology; optimizing the organization; emphasizing the development and training of human resources; establishing modern marketing system and actively seek supports from national and local government.