Research On Marketing Strategy Of Chang Chun Huayang Company

China undergoes dozens years development, became the most important auto market in the whole world. but the automobile marketing is in the entire automobile industry chain key link, in recent years along with party automobile marketing idea and Chinese unique auto sale way did not break the collision and development, had the new problem as the present mainstream form's Chinese auto sale 4S Shop pattern in the management aspect, faces the austere situation to look that according to currently us is applicable does not carry on the exploration and research to the automobile 4S shop marketing.This article utilizes marketing and serve marketing's basic principle, has in view of the Changchun Huayang Toyota auto sale service limited company's the present marketing situation, the problem, how to promote own core competitiveness under the new environment of competition, carries on the effect under the new industry growth situation sales management. To the research of Huayang automobile trade company marketing strategy, the inquiry, has combined with this marketing pattern correlation theories, has constructed the company marketing strategy research theory frame. Using SWOT analysis, STP analysis and other methods and tool, have analyzed the competitive advantage, inferiority, opportunity and threat which company's inside and outside department environment as well as the company managed in detail, and according to having the question synthesis using 4P and 4C strategy formulation the marketing combined strategy which adapted to this company. Takes 4C as the concept instruction, in the carrying out plan time, takes 4P to make the combination strategy adjustment as the basis. Most, through giving improvement comment, discovered the question which the company's marketing strategy existed and carries on the conscientious data analysis to conduct the deep research. And takes the client value as the core, in the accurate localization's foundation, constructs the customer information management system using the enterprise group, thus the establishment variation's customer interactive service system, realizes the resources conformity by the value chain structure, the change of fast accurate dealing environment, to maintain enterprise's competitive advantage; Pays great attention to customer's recognizing of personal experience and market, causes the service tends user-friendly and personalization, from the entire sales process service, manifests the service which the customer needs and so on, for the construction of the Huayang company's marketing strategy proposed that the suggestion and countermeasure, hope that can have the institute for the Chinese numerous 4S development of the shop.