Behavioral Research On Assets Appraisal Theory

In 2002 Daniel Kahneman(the Princeton University of psychology and public relations professor)and Vernon L.Smith of (the United States, George Mason Professor of Law at the University of Economics)won Nobel Prize in Economics. Daniel Kahneman awarded because of unifying the psychology and economics, especially study on Decision-Making under Uncertainty. Vernon Smith won for established laboratory experiments as a tool in empirical economic analysis, especially on market mechanism. Their award-winning made behavioral economics and experimental economics have more explicit position in the mainstream economics.With the development of behavioral theory, application of behavioral science extended rapidly in various fields. Foreign countries'perspective of the behavioral assets appeared earlier than ours, and a number of research results had been formed in some directions. Based on behavioral science, psychology and behavioral economics theory, reference behavioral finance, behavioral accounting, behavioral auditing and other behavioral theory of the structure of academic research methods and ideas are used,through the systematic analysis of appraisal theory of present, this article uses inductive and deductive methods, a review of behavioral economics, behavioral science and management theory and behavioral theory applied in other disciplines to understand the behavior of assets appraisal and to establish the theoretical basis of behavioral assets appraisal.Sumed up relevant research literature of behavioral assets appraisal, systematic analysis the factors influencing on appraiser behavior, the assets appraisal theory and behavioral assets appraisal theory framework are enriched and developed , and behavioral assets appraisal theory in our country are construct.Currently, there is little subject links between studied assets appraisal and other subjects, while the nature of behavioral assets appraisal decides that it is a interdisciplinary subject .And behavioral assets appraisal is a comprehensive social studies which connected closely assets appraisal, psychology and sociology. The article studies assets valuation through the behavioral perspective uses behavioral economics theory such as rule of thumb and the psychological theory of cognitive psychology, emotion psychology, social psychology, and experimental psychology, creative applications to assets appraisal theory research, opens a new path for the assets appraisal theory in China. In this sense, the innovation lies in re-division of the social sciences came together organically, and a new situation of China asset appraisal research is created.Summarizing and analyzing the assets appraisal subject behavior, impacts of client on appraisers, impacts of regulators on appraisers and impacts of law on appraisers, this article gives reference for asset appraisal behavior management which study on essential content,characteristics,development trends and behavior rationalization of appraiser behavior in Evaluation and predictability under certain conditions and environment. Through description, analysis and studying its regularity, and on the basis of understanding the appraiser behavior, this article considers rationalization of the road of assets appraisal behavior of the market economy.