The Analysis Of Yyxg Project Market Risk And Localization

With the gradually deepening the concept of market economy, business legal environment faced by the political, economic, environmental, social and cultural environment and technological environment corresponding changes in time, and by the industry life cycle and the increasingly fierce industry competition, the enterprises themselves kinds of decisions and change will face greater risk. The real estate industry is a high input of industry, diversification of its investment will face the risk, therefore, in the real estate development projects should be well before the market risk analysis and, based on consumer demand for accurate positioning of the product, based on findings of the market segments, the implementation of differentiated product strategy to gain competitive advantage.In this study, the real estate yyxg project in Nanjing, for example, focuses on the yyxg project risks and market positioning market a comprehensive analysis to the entire real estate market risk and an overall grasp of market positioning. yyxg project and product positioning of market risk analysis and the expected implementation of the projects goals is of great practical significance, but such analysis depends on the interpretation of scientific and rational theory and empirical testing. yyxg project risk analysis and market positioning factors to consider diversity and its impact in cross-level, and risk analysis of the project also has a key role. This is because the market risk of the project analysis, the results of the project directly determine the yyxg market position will ultimately affect the project if the products offered by consumer demand and consistent realization of the value of the project products plays an important role. Existing real estate projects on yyxg risk analysis and targeted market research is out of touch, so, how to market real estate projects on yyxg the basis of risk analysis to locate the project, which is the core concern of this article.Based on the above analysis, this study will use the risk management theory, project management theory and the theory of supply and demand of real estate projects in yyxg risk management and market positioning of theoretical analysis, described yyxg project development status, based on a comprehensive summary and combs The project in the development of situation and existing problems, and use of PEST analysis paradigm and 4PS respectively Nanjing yyxg project risks and positioning in-depth analysis. Based on the above findings, combined with the grasp of reality, full of projects and the establishment of risk aversion and market yyxg precise positioning of long-term mechanism.