Design On Franchise Development Model Of Nanhu International Travel Service

In recent years, China's tourism industry is in a period of rapid development, China Travel Service, whether in size or in quality, has been developing rapidly. But it accumulated a lot of problems. The industry's fierce competition among travel agencies made the whole industry profit margins continuing to drop into the low-profit operation status. In order to enhance their competitiveness and out of the vicious price competition, many large travel agencies has already begun to establishing a new model through mergers and acquisitions, such as brands chains and the implementation of franchising, etc., they build their own business systems to become bigger and stronger. Scale expansion franchise model as a new way, called "the twenty-first century, the dominant business model." Many large travel agencies abroad widely used this mode and has achieved tremendous success; major domestic travel agencies, such as Shanghai Spring International Travel Service, Guang Zhilv so on also achieved the expansion of cross-regional scale by this mode.This paper state Nanhu International Travel Service analyze its business strategy and corporate franchise within the external environment and our travel industry's market trends, and Nanhu International Travel Service combination of the geographic markets in which the characteristics and competitive situation, and Nanhu International Travel Service traditional low-profit business model to run the state and the size of expansion needs, and in view of domestic and international travel agency franchise successful implementation of the proposed, Nanhu International Travel Service should vigorously pursue the recommendations of franchise business model and the corresponding models of its franchise design.In this paper, I use a theoretical practice of the method which combine relevant theory such as franchising and marketing and business strategic management and maturity of the basic ideas into practice and case studies and draw on modern scientific research tools and methods, it provide some innovations not only for business travel development model, but also for travel agents franchise industry trends (especially the travel industry),it is a rare complement and development for our tourism industry study of the current scarcity of franchising literature.