Origental Yuhong Regional Marketing Tactics Study

Oriental Yuhong Waterproof Technology Co., Ltd. was founded in 1998, has became one of the waterproofing industry leading enterprises consist of waterproof material R& D, production, sales and construction services, it is the only listed company in waterproofing industry. As Listed, the enterprises develop raplidly, the reginal market development become more and more important in enterprises overrall development. At the same time, the reginal market at the present stage existed sorts of issues and shortage, that will restrict enterprises develop rapidly and persistently.This thesis, from the industry to the enterprises, from the over-rail enterprises to the regional market, specific analyzes the issues of Oriental Yuhong Waterproof Technology Co., Ltd in lack of systematic, relevant marketing models, policy not suited for the development, and short of marketing support package etc. As the background advanced systematic established reginal market system, put forward a proposal in allusion to reginal market issues. Such as:short of market system integral, no planning, lack of develop strategic planning, rctn shortage to the competitor, absence unified price system and impact in multi-operation system etc. Base on the issues analyzes, the thesis suggest comprehend method and specific operaion process. Not only from enterprises decision-making arrangement, sale mode, policy opimization, but also from relevant human resource, excitation mechanism arrangement and optimization. Make pointed analyse in typical and/or central issues in establish process.Finally, the thesis trying to implement the relevant action to establish a market system, the proof of the correctness of the relevant ideas and methods. This coming to a conclusion,in a complete market-based competition, the marketing competition is systematic, comprehensive, and therefore the systemic market system, the integrity and vitality is essential, while the area of marketing through the practice also make their own understanding and practice of marketing of an additional valuable experience and enhanced.