Study On The Optimization Countermeasure Of Loan Approval System In Lanzhou Branch Of China Merchants Bank

With the deepening process of China's accession to WTO, the number of domestic and foreign commercial banks has been increasing and the competition in the financial services has been growing. At present, the patterns of competition between the domestic banks have gradually changed from the previous low level of extension-type competition to the content-type model which is based on products, services, innovation, risk management capability as a symbol. Especially, the "customer-centric, market-oriented" business philosophy and risk management capabilities have been elevated to a high degree of sustainable development strategy, which has been become the general consensus of the international advanced banks. For the moment, the credit business is still the main asset business and the most important revenue sources of commercial banks, therefore the level of loan quality and consumer credit service have directly affected the profitability and market competitiveness of commercial banks. Credit approval as the important element of business process and he primary gateway of risk control is the key to ensure loans quality and customer service levels. Therefore, improving the credit approval mechanism and further enhancing the quality and efficiency of credit approval have been become the primary objective to strengthen the credit risk management and improving the credit operational efficiency of commercial banks, synchronously, it has also been an effective way to improve the level of commercial bank profitability and core competitiveness.Based on the use of scientific and effective methods and the full investigation on the loan approval system's current status and enterprise-wide risk culture in Lanzhou Branch of China Merchants Bank,the paper has proposed a program design to optimize existing loan approval system and pointed the key of program design, through the in-depth analysis of the loan approval system problems and the causes and the effective learning the excellence in advanced experience of domestic and international commercial banks. At the same time, the protection has been put forward, which make sure the new program to be effectively implemented, as well as the advantages and disadvantages of program been analyzed.