Research On Entrepreneurship Environment Of Automobile Enterprises In Jilin Province And Countermeasures

In recent years, along with the rapid development of China's automobile industry, automobile industry in the national economy, the pillar position gradually formed and plays a vital role in the process of the development of national economy. China's auto industry is rapidly becoming an important part of the world car industry , now it has become the world's third-largest car producer and the second largest car consumer. Jilin province is the cradle of China's automobile industry, as a pillar industry, automobile industry plays a leading in the national economy development.Rapid development of China's automobile market with its huge potential is attracting large Numbers of world top auto manufacture enterprise. Facing the Chinese automotive market gradually saturated, international automobile market has already become the inevitable choice of jilin province auto enterprise. Over the past decade, Jilin automobile and automobile parts for automobile group enterprise with faw jilin province tap, relying on the solid industrial foundation, accelerate development, pay attention to the industrial cluster cooperation, the productivity of automobile industry in Jilin province has been greatly improved and the overall strength increasing obviously. At present, it has become one of the largest and most production models of motor vehicles and parts production in our country, which laid a solid foundation for international business for the whole.However, the north American financial crisis, has brought the world automobile enterprises as well as the international automobile market great effect. The car market demand and auto sales shrunk dramatically, the shrinking of overseas automobile market and shrinking has brought a large parts of hinder of the export. In addition, many automobile enterprises like India TATA, want to use the buy-out firms to open the way of international business, also had to stop because of the difficulty of the purchase project.Visiblely, the financial crisis made international automobile entrprenurship environment become complicated and hard to predict. If Jilin car enterprise wants to develop international business smoothly, we must recongize the complexity of the international automobile market environment. Based on the background of financial crisis ,this paper mainly analyzed the entrprenurship environment of auto market Russian, Africa, America, the three representative auto market for Jilin province automobile enterprises. Hope to give a certain of reference and guidance to Jilin province auto enterprise, so as to formulate specific international strategy, take effective management mode according to the different market environment, also hope to help automobile and automobile parts enterprises in Jilin province develop entrprenurship smoothly, early into the international automobile market.Firstly, this paper mainly from the great influence to the world automobile, which was brought by the financial crisis and the complicated international business environment the Jilin province has to face to, cleared topic theory value and practical significance, the main research contents of papers, logical framework and research methods in overall arrangement. this paper summarized systematically and detailed business, international business and international business environment of the relevant theory. In the related theory of international business environments, scholars are mixed in the factors affecting environments, but mainly divided into two dimensions, six dimensions and three dimensional three school. Based on three dimensions, namely, dynamic and heterogeneous, confrontational detailed summarized and discussed, and later as a entreprenurship environment to build international 3d model based on the theory of analysis. Then analysis Jilin province auto enterprise international status. This chapter firstly analyzed jilin province auto enterprise's development present situation and the existing problems, In Changchun city, Jilin city, Gongzhuling city, this new car industry development belt, analyses the development of parts and whole situation; Then analysis Jilin province auto enterprise international business process and status; finally on the basis of analyze of the statrs quo of Jilin province auto enterprise development and international business, based on the background of financial crisis, this paper mainly analyzes the opportunities and threats, which Jilin province automobile enterprises has to face to during international business.Opportunities: The financial crisis of the industrial speed auto industry transfer, Jilin province is expected to build strong automobile enterprises;Financial crisis, driving the country increased automobile industry policy support; Financial crisis provides acquisition opportunity for our automobile enterprises in American and European automobile markets.Threats: Under the background of financial crisis, the international car market compete fiercely; Backward in technology, short of independent research and development capacity, the international competition ability is not enough; Parts production ability backward, still can not add international production system. On the basement of the model, analysis Jilin province auto enterprise entreprenurship environment. This chapter is the core section of this paper, Firstly, based on the theory of three dimensions of entreprenurship environment, construct the three dimension analysis model, then using the model, based on the background of the financial crisis, analyze Russian, African and American, the three represitive car markets, from the three dimensions namely dynamic, heterogeneous and confrontational. Jilin province auto enterprise international business strategies and suggestions. This chapter, based on the analysis of Jilin province auto enterprise international business environment and the reality of host automobile market, proposed a series of countermeasures and suggestions, so as to help Jilin province develop entreprenurship smoothly and early into automobile market. Our automobile enterprises, in the process of international business, firstly should strengthen the international automobile market analysis, formulate specific international business strategy; Secondly, the promote our competitive strength rapidly, speed auto enterprise international pace; Finally, we hope that the government departments in Jilin province increased international automobile enterprises of support.At last, conclusions and prospect. Summarize the research conclusion, point he shortcomings of the research and then give the direction of the subsequent research.