Study On Multimedia-video Phone Marketing Strategy Evaluation And Improvement

1. correspond by letter new theories and strategy theories of the product marketing investigation(1) The question which is raisinAlong with the approach in the correspondence industry 3 G ages, the tradition correspondence industry is by all means subjected to impact, also necessarily will urge to living correspondence the industry marketing new mode in the meantime. The change, province multimedia in Jilin which faces to compete structure and form can see atrophy of correspondence business, marketing focal of move behind, and customer the elevated reasonableness turns degree in the consumption the activity etc. factor, how draw on new customer and reserve existing customer and development to win benefit customer to have become the important topic that the business enterprise management has to face. Analyze the operator's competition environment of the domestic correspondence:The competition that the operator's competition of serves from the competition alignment of network, start pay attention to customer value; The competition of of telecommunication operator will from of one of the competition head for diversified competition, from turn with quality of competition alignment the difference turn of competition; The telecommunication operator will guard the industry alignment expand of business from the business.(2) The influence correspond by letter the main factor of product marketingFrom the price of article factor, customer's factor, the factor and product fixed position etc. of the sale outlet, combine a marketing problem, marketing theories to carry on analysis.2.The multimedia can see the marketing present condition of the telephone market analysisPass the product existence following to directly influence customer's feeling to know from the surface with the problem of benefits:(1)The business publicity lacks new meaning, Be the technique terrace which corresponds by letter the company devotion top ten million dollar to start product expansion time which experienced 11 months from the item, not enough to market expectation, expected to investigate ago shortage. The company is original meaning to want to pass inside experienced industry first capture can see a telephone market, become the correspondence luck camp business enterprise of diversification, the difference turn core competitive advantage. But, we should know, the technique lead, creative ability combine the shortage had the advantage of market competition by any product which represents a whichever business enterprise, they are just the essential conditions of business enterprises earnings rather than "full condition". The product core competencies should also include:Management style, market network, brand image and market cultural background etc.(2)There isn't any the compatibility of comprehensive consideration and other business in the marketing method and cause product program the source is wait by copyright various check and supervision. There is no formation diversified marketing means, be the product sale's ability descend of time, can't rely on an other to increase in value income to carry on make up.3.The multimedia can see the project improvement of the telephone marketingAlong with the reorganization of telecommunication profession, the Chinese telecommunication industry got into an all new ages-whole business carry a camp for ages. Network and business'blend is already an irresistible general trend, take charge of an open of policy along with the whole business, fix, move a network to blend a step will speed further. Fix with move business of the fusion will be the inevitable choice that telecommunication carries the camp business enterprise strategic development, so the multimedia can see the terminal development also necessarily will ask for help from to together move the road that the business blends mutually just may look for new exit. Speak for the business enterprise, traditional "product", "price", "outlet" and "promote sales" etc. Only continuously change the efficiency principle, system principle, power that the marketing manage to principle and person's origin to then apply in the fulfillment in the decision in the business in the market, would make us every moment put an own positive position, make our business enterprise brand sign at the invincible position.In the network economic ages, the opportunity and the challenge, we would discover an own weaken, then can have a modified opportunity,and make the development of business health; continuously promote the performance of business enterprise.