Services Marketing Of Huaihua Telecom In Rural Market

The telecommunications market into the urban market growth has been slowing, competition intensified, the rural market to be a new stage of development, China Telecom Huaihua branch original architecture, and marketing channels, there are many constraints focus on market development issues. The new rural development and rural information into an opportunity, Huaihua telecom services in rural areas of marketing strategy is an important step to obtain a competitive advantage. Services in relation to products, with the intangibility, perishability, simultaneity and other characteristics, determines the operation and management of telecom enterprise services is different from the product manufacturer.From the point of domestic and international service marketing theory, services marketing with customer relationship management and services quality management, this paper analyses marketing environment, internal resources and capabilities with the overall business strategy for the implementation that face China Telecom Huaihua branch. Based on the Huaihua telecom services marketing in rural areas, this paper from the multi-objective point of view of the rural telecom market in Huaihua positioning proposed Huaihua teleco services in rural differences in the concept of marketing strategy. Learn from other telecom companies and service marketing experience in other industries, according to rural service marketing, pricing strategy, channel strategy, marketing strategies, services, processes and physical display of internal marketing strategy and the basic framework proposed Huaihua branch of China Telecom services marketing in rural areas strategy and support system solutions.