Reasch On The Cultural Tourism Of ChangChun

As people's living standards further improved, and its demand for tourism products have been changed from the original experience-based tourism products to cultural tourism products. The increasement in demand, prompted a new tourism product in the variety - cultural tourism products. It will become the market mainstream with the rapid development of the cultural tourism industry. In the face of such trends, Changchun, has many cultural tourism resources as a provincial capital, we should make use of its advantages, accelerate the development of cultural tourism products and promote the rapid development of cultural tourism industry, let us face the new opportunities and seize it, so that the entire tourism industry to catch up, it is the purpose of the article. The paper were investigated and studied baced on the theory of sustainable development, industrial proliferation and theories of industry clusters. First of all, the basic concepts of the industry were discrebed, the current status of cultural tourism industry and the major problems were discussed in further. The Changchun cultural tourism industry were analysised deeply by SWOT model. Second, the current city's specific cultural tourism product situation were introduced in details. At last, the suitable opinion were presented for the current problems about Changchun cultural tourism industry in strategic, policy and specific guidelines. This paper is divided into six chapters.The first chapter describes the concepts of cultural tourism products and content in details for the solution of the problem in further.The second chapter analysis the cultural tourism resources of Changchun, so that we know Changchun has an extraordinarily rich cultural tourism resources, it promoted the development of cultural tourism industry and provided the objective conditions, followed by a further analysis of Changchun City about the development of cultural tourism industry, in order to pave the way for further disscusion. The Changchun tourism problems were present under the status of the current cultural tourism industry,The third chapter is about the development of Changchun cultural tourism industry . it is analysised by SWOT model. Comparing the advantages and disadvantages exist in the development of cultural tourism industry. analysis of the opportunities it own, as well as possible threats.Specified in chapter IV of cultural tourism products into the level of detailed analysis of the city's cultural tourism product type, features and so on, and further elaborated on its development status.Chapter V on the basis of the previous four chapters, summarizes the overall situation, and put forward the cultural tourism industry, the development of Changchun, a number of strategies, policies and methods. At the macro and micro level are given their own views.Chapter VI for a summary of the article, and written a number of problems still exist, in order to let us join together to find the solution in future.