The Development Strategy Of Green Catering Industry

Traditional catering,which is think much of teasting than craftwork,exterior than inner, brings the probability to be ill by eating and becoming more and more weakness.Green catering , famous by natual,cleaning,healty and environmental protection , is accord with consumer's hope and the answer of sustainable development.It is the new aspect and meaning of the catering industry.But,lack of correlative law and polity,there is not appropriate standard to follow,which is to be the biggest obstacle for the develop of green catering industry.The paper,first of all, gives a description of green catering's profile,such as definitions ,background,devoloping and demand circs,teached that green catering is at a state of higher requirement,slower development,lower criterion;and analyse the macroscopical circumstance and mid-circumstance of the green catering industry. Most of numbers tell us that catering industry play an important role in economy and society but confusion in management and the good and bad are intermingled.All of these educe the conclusion that only the government instituted compatible laws and economic standards,take a good use of polity tools can bring the green catering industry into a good condition.Then analyzes the catering industry's characteristic,by consummating the industry chain ,seting up green catering industry associations and strengthening the associations's role in society,the green catering industry can be stronger and stronger;At the last,introduce the methods of maketing. The paper show the idea that only government, green catering and enterprise make great efforts together,can the industry devolep better and better.