Research On Green Marketing Mode In Restaurant Industry

The development of tourism depends greatly on the conditions of local environment. As one of the top three supporting industry, restaurant industry is a special field with high consumption, taking a lot of natural resources and giving off a lot of waste as well. To a certain extent, restaurant industry had become a significant pollution source, which forms a great threat to the environment. The efforts that restaurants made to protect environment and make good use of resources will directly affect the development of tourism and sustainable development of society. So the environment management of restaurants is being put onto agenda with establishing Green Restaurant as its key point.Green Restaurant is a kind of new philosophy, which requires restaurants to involve the environment management into their management. With environment protection as the starting point, restaurants should adjust their development strategies, management philosophies, administration modes, and services methods. They should also realize clean production, provide safe and healthy products and promote sense of economy and environment among social public so that traditional consumption attitudes can be replaced by "Green" consumption. The essential matter of these is to provide the guests with products that can meet the environment and quality requirements. At the same time, in the marketing process, they should reduce the energy, resources and pollution to prevent environment pollution and increase the product quality.Green marketing is a new marketing concept. It' s a new progress of marketing activity which coveres two centuries. Essentially, green marketing of restaurant industry is based on the management leading thoughts of environment protection. With green consumption as their starting point, restaurants should do marketing using green culture as their core culture and satisfy consumers' green consumption needs to realize their management targets. For a long-term development, green marketing is a necessary choice for restaurants in our country.In general, green consumption is a new trend for human beings' consume habits. Green protection will become general barrier of every country' s market and green marketing is going to be the main marketing trend of restaurant industry. All of smart and prescient entrepreneurs should recognize this trend and do their best to guide their business onto the green marketing track.This article has done some research on the problem formation between green marketing and sustainable development of restaurant industry, their relationship, present research level on this problem in our county, the restaurant industry' s management modes in green marketing and how to realize green marketing and sustainable development for restaurant industry. Hope this article could raise the question of green marketing in restaurant industry and gain more concern on it so that the question can be studied further.