Research Of The Outdoor Advertising Design In Changsha, Zhuzhou And Xiangtan Urban Agglomeration

Today, with the information changing and the developing of our society, the outdoor advertising has already become an indispensable part of the urban living. As we all know, It also plays an important role in taking up and developing new markets, establishing a corporate image and embellishing the city. It is required the construction of Changsha, Zhuzhou and Xiangtan Urban Agglomeration to realize the aim of "resource-saving and environment-friendly", but the Current Situation of the regional outdoor advertising is far from the aim. What's more, it also brings about a lot of issues, such as reducing the urban image characteristics, undermining the urban visual environment and ecological environment and so on and so forth. For those reasons, there is importantly theoretical and practical significance to strengthen the research of the outdoor advertising in Changsha, Zhuzhou and Xiangtan Urban Agglomeration.Firstly, this paper is based on the guiding principle of the construction of the "resource-economical and environment-friendly society." In order to research the outdoor advertising design in this area, we have brought many internal and external excellent materials and combined with the geographical characteristics and cultural background in outdoor advertising design. Secondly, we have also constructed some principles in the overall design of outdoor advertising which based on the requirements of the "resource-economical and environment-friendly society." Especially, the basic elements such as the design of the text, graphics, color, creativity and so on have been refined. Finally, for the sake of creating a harmony and unity and a distinct personality of outdoor advertising image and striving to enhance the overall image of Changsha, Zhuzhou and Xiangtan Urban Agglomeration, we proposed three innovative points in the design of outdoor advertising.