The Research Of Humorous Ads

Zhao Benshan's humorous skit let everyone in an awkward position,simmer with laughter and is still fresh in living memory at the spring festival gala evening. Humor can relieve us of the pressure, ease people's tension, improve interpersonal relationships, and improve quality of our life. You can say that it make people's lives easier, a nice, optimistic outlook on life, also let people get a kind of attitude that is even more a symbol of human wisdom. No humor, life will become uninteresting, eclipsed. Unconsciously, humor in various ways has infiltrated all spheres of our life. Humorous text messages uproar; humor, best-selling comic books is in all the way, humor star is hot; also advertising is no exception. With the rapid development of society, fast-paced life put much mental stress on everyone and they expect a relaxed cheerful atmosphere, advertising is also beginning to emerge from a single rigid model, to meet people's aesthetic and psychological needs, and develop to diversification. So advertising humorous came into being, it bring witty, fun, funny and other techniques into the advertise, the advertiser's original intentions is hidden. It trigger one can not help smiling, thus eliminate the exclusive feeling, and narrow the distance between people and advertising, so that people accept the advertising point of view in influencing with "haw-haw ", and thus act as the penetration effect moistening things silently. Humor in advertising plays a vital role, it has become a powerful commodity dumping and become a special kind of means to establish the brand image, Humorous ads gains more and more people's attention and love by virtue of its unique attractive sense and special way. Also it conforms to the requirements of The Times and historic development. This article discusses the valve, style and source of the humor ads from the concept and quality, and then clarify its particular thinks and expression. At last specific opinions is put forward to explain the principle about how to create the humor ads with the case from domestic and overseas. Humorous ads should get attention by all, and help the designer to create more and good works.