The Impact Of Foreign Acquisition In China On The Brands' Value Of Our Domestic Enterprises

As China's economic development, foreign mergers and acquisitions in China are increasingly frequent. Foreign M & A strategy of mergers and acquisitions in China, showed very strong characteristics, that is the industry leading enterprises as the goal. Otherwise the business of these companies itself is a good brand of domestic development, or else its products is its vast distribution channels has been made to obtain consumer recognized brand. Because of this, foreign investment M & A activity in China, the development of China's national brands also produced a series of effects. This paper, the behavior of foreign mergers and acquisitions in China, China's national Brand Development summed up the impact of three kinds, namely, to strengthen the impact of weakening the impact and the elimination of the impact. Strengthen the impact of that acquisition activities by foreign investors in China, domestic enterprises to absorb a sufficient development funds, advanced production technology and mature management experience in brand development, thereby expanding the brand influence, enhance brand value. Weakening effect refers to the brand in the foreign acquisition of domestic enterprises conduct did not develop. This is because the motivation is to draw on foreign mergers and acquisitions of domestic brands mature sales channels selling their own brands to save money to open the China market. And some foreign acquisition of domestic brands aim is to frozen its brand, the eradication of foreign-funded enterprises in the Chinese market competitors. This is the foreign capital in China, the elimination of the brand impact of mergers and acquisitions. Thus, foreign acquisition of domestic enterprises in the face of an act should pay attention to brand protection, brand protection awareness, strengthen brand management, to prevent the monopoly of foreign mergers and acquisitions, reduce risk of brand M &. To this end, Government should step up M & A regulatory system of comprehensive system of property assessment, building M & A legal system while establishing and improving the M & A legal body. Industry associations should strengthen the service function, and promote sound development of the industry supervision, to create a good practice environment. Also provide legal and policy advice, to prevent monopoly of foreign capital. Business, government, industry associations will enhance the efforts of three companies on brand awareness and R & D capabilities, enhance the brand of intellectual property rights protection allows enterprises to develop brand awareness of innovation, with innovation as a national brand to open the door.