Development Research On Leisure And Sightseeing Agriculture Of Hanzhong

Leisure and sightseeing agriculture refers to suburb agriculture and rural areas, and it is use agricultural and rural natural environment, rural landscape, agricultural production and management, agricultural infrastructure, agricultural culture and farm life, through scientific planning and development design, making agricultural and rural leisure function and provides visitors with sight-seeing, vacation, experience, entertainment, demonstrations, fitness and other requirements, in order to enhance agricultural and rural experience of townsman, and improve the income of peasants. We can say that leisure and sightseeing agriculture is agriculture-based and its goal is urban tourists, for the purpose of recreation, combination of agriculture and tourism, and it is a new industry of combination of the first and third industry. Leisure and sightseeing agriculture is not only recreational functions and economic functions, but also has an educational function, eco-friendly, and medical functions.Leisure and sightseeing agriculture has its unique advantages in Hanzhong. Hanzhong is located in the southwest of Shaanxi Province, Qinling at its north and Bashan south, in the middle is alluvial Basin formed by the Han River, climatic characteristics of warm-temperate and sub-tropical, warm and humid with four distinct seasons, winter no cold and summer no hot. Abundant natural resources and beautiful ecological environment and tourism have obvious advantages, is one of China's most fascinating historical and cultural city, national historical and cultural city and state ecological demonstration pilot area. In Hanzhong agriculture is unique, manufacturing is full range, geographical characteristics is obvious, has both north and south crops, strong commodity, high economic value and ornamental value, with favorable conditions for developing leisure and sightseeing agriculture. Hanzhong has a long history of agricultural farming culture, and the people honest, history and culture thick, all these favorable conditions are offer the excellent material foundation for developing leisure and sightseeing agriculture.In 2007, the municipal government of Hanzhong put tourism industry as a pillar industry in economic and social development. As new areas of development in tourism, leisure and sightseeing agriculture in Hanzhong is at the ascendant, but the degree of development, output levels and the potential resources is not commensurate. Mainly manifested including the leisure and sightseeing agriculture has weak development awareness and industry concept, relevant industries and sectors concerns and support is not enough to the leisure and sightseeing agriculture; Management of resources for leisure and sightseeing agriculture is decentralized, planning is not scientific and its objective control weakness; Characteristics of leisure and sightseeing agriculture is not obvious, the product form is single, development is unbalanced; The investment inadequate of leisure and sightseeing agriculture,infrastructure and tourist facilities inadequate; market awareness is not strong, tourism promotion not enough. All these problems greatly restrict the healthy development of leisure and sightseeing agriculture.Based on the above problems, through comparative analysis of leisure and sightseeing agriculture development between home and abroad, I believe that, from a strategic height, further emancipate our minds, change our concepts, to fully understand the importance and necessity for developing leisure and sightseeing agriculture in Hanzhong; to science planning, regulate management, more investment, and promote leisure and sightseeing agriculture healthy and orderly development; county area according to geographical features and resources advantages, careful layout development characteristics projects of leisure and sightseeing agriculture. At the same time, increase government support, further implement the preferential policy, more advertising, formation of an external force, to improve brand reputation of leisure and sightseeing agriculture in Hanzhong.