P Foreign Banks How To Enter The Chinese Private Banking Market

As China's reform and opening up,china's economic have developed rapidly for 30 years, so it has accumulated wealth in society, is also a growing number of affluent Chinese and foreign banks have smells from, are trying to private banking business in China market share.This paper tried to stand P foreign banks entering China market, the private banking business point of view, first of all, to help its analysis of Chinese macro-financial environment, capital market conditions and development of the private banking business. Then, on China's high net worth geographical distribution of population, industry and consumer behavior analysis, analyzed in 2008 after the financial crisis among high net worth investors and attitudes change; Finally, combining three major competitors, SWOT analysis of the situation, thinking with the blue ocean strategy paper proposed conclusions. That only the combination of its own comparative advantage and competitive strength, segmented and targeted customer base and accordingly the innovative products and services, in the broad arena more competitive differentiation, only in this way, P foreign banks in China can we survive and develop good, will not acclimatized, becoming short-lived.