The Study On Tourist Enterprises Of Yanbian

As new increase industry, Travel industry has already become the tertiary industry that has the development vitality. Because travel industry can get high profit with few investment, see obvious increase advantage, have strong leading function. Many national governments and supervisor sections have regarded travel industry as national economy pillar industry. Some less advanced region obtained obvious economic increase and development result after regarding travel industry as national economy pillar industry with native circumstance.American famous strategy management experts C.K.Prahalad and Gary Hamel brought forward the concept of core competitiveness in the enterprises was the accumulate knowledge of organizations, for the sort term, the quality and function of product decided the competitiveness, but in the long run, it was the core competitiveness that took the decisive and leading position. Therefore, these questions that which factors composed the core competitiveness? Which factors influent the competitiveness? And what is the relationship between enterprises difference and these factors? Are all seems very important.The paper regards Yanbian tourism enterprises as the research subjects and the component and influence factors as its basic point of study.First, discuss core competitiveness related theories and mainly discusses tourism enterprises core competitiveness concept, characteristics, significance, constitute elements and factors.Secondly, empirical analysis of Yanbian tourism enterprises, and discusses the status of Yanbian tourism enterprises and problems.Finally, put forward some ways from corporate culture, corporate branding, integrated capabilities and customer loyalty to enhance the core competitiveness of Yanbian tourism enterprises.