A Construction Company's Business And Development Strategy

Construction industry as labor-intensive industries in China, with over-competition and market capacity growing characteristics. A construction company is a local state-owned construction enterprises in Guangdong Province, the company was established in 1954, more than 3,000 employees (including more than 1,000 retired workers), the current task to undertake the amount of more than 20 billion/year or so. Major market of business for the local large-scale mechanical and electrical construction projects. In this paper, using Porter Five Forces Analysis and SWOT analysis, professional analysis tools, analysis of A's current competition environment, the internal environment, the specific analysis of company market share in recent years, various business developments, find the cash cow service, star service and issues and so on. And through the development of SWOT matrix analysis to identify the strengths and weaknesses A company. A company restructuring should be discontinued to maintain office buildings and convention and other large public building mechanical and electrical installation market share, major expansion of construction, general contracting, rail transport and other services, An appropriate time to give up elevator, boiler installation business, use the opportunity to expand the western market, and develop appropriate strategies for the implementation of financial, human resources and institutional aspects of the implementation of the security strategy.