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Study On The T's Services Value Chain

Posted on:2011-11-30Degree:MasterType:Thesis
Country:ChinaCandidate:C L ZhongFull Text:PDF
GTID:2189360305464919Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the arrival of the service economy, services have been widespread concern. Service is an intangible product, which was sold in the service industry; it has been sold along with industrial products in the manufacturing sector. Homogenization in the product is very serious today; the service has become a magic weapon in the enterprise market competition. Services can create value, but how to create value? And how many have been created in the service? Many experts and scholars have been troubled for a long time. Therefore, many companies focus on external services; the enterprise's internal services are often neglected. Many enterprises are functional corporate culture; service-oriented corporate culture has not been a real attention yet. Until 1994, five professors at Harvard Business School Service Management Task Force proposed theoretical model of the services value chain, People came to understand how the services create value, Which are related to creating value in the service process。Service value chain theory suggests that the enterprise's internal service quality and employee satisfaction and employee loyalty and employee productivity and create value for customers and customer satisfaction and customer loyalty have a direct impact on value creation in the enterprise, They are closely related between them and the business growth, They are closely related between them and the corporate profits. Service environment and corporate culture and human resources and management in the enterprise have a relationship to create value in the enterprise. Through the effective integration of service value chain, it can improve the quality of service for enterprises to create more value, it can enhance the core competitiveness of enterprises, it can promote the growth of enterprises. This paper summed up the value chain model of T's service in the related theories on the basis of our predecessors and In the case of T's specific service. Cording to an analysis of the model, the problems of T's services value chain have been identified; By Optimizing T's services value chain, so that T's problems are well solved. We will get the expected results of this article:By optimizing the services value chain, Profitability of the enterprises can be improved; the competitiveness of enterprises has been raised, and improve the competitiveness of enterprises and improve the human environment of enterprises. Corporate culture would be improved.
Keywords/Search Tags:service, services value chain, employee satisfaction, customer satisfaction
PDF Full Text Request
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