On The Consumption Issue Of Rural Residents In China In The Period Of Transformation

Since 1978,the third Plenary Session of the 11th Central Committee of the Chinese Communist Party; CPC made historical choice of reform and opening to the outside especially in 1992,CPC held The fourteenth party Congress,when CPC made the goal of Economy system reform establishing Socialist market Economy system,China came into the comprehensive transition period, of economy and society. With the rapid development of economy and society of China, Income levels of rural residents have improved a lot and their life quality also improved obviously. At the same time, the environment and conditions of consumer greatly changed too. And it made the consumer of rural residents quietly different from planned economic system or the mature market economy system. This kind of change neither as that condition of Planned economic system nor of mature market economy system,it possesses significant features and characteristics of social transformation.At present, China is a large rural country with 7.2 billion rural residents which is developing in high speed. The enormous consumers in rural areas are the important support for the national economy to develop stability, Continuously, in high speed and healthily. So it has significant theory and reality meaning for us to focus on the consumer issues of rural residents in our country, especially to analyze rightly the changing tendency of consumer levels and structures at the transformation period, to master accurately the relationship between the income and consumer ability of the people who live in the countryside, and to guide and promote to improve their consumer levels and life quality, enlarge the inner consumer demands,promote the development of the national economy. This essay based on the two dimensions of consumer levels and structure of the rural residents at the transformation period, in it I analyzed the current situation and changing trend of the consumer levels and structure of the rural residents from 1992-2008; I also studied the relationship between the income levels and consumer with the way of Econometrics. Accord to all these materials I proposed appropriate countermeasures for our country to improve the consumer levels,optimize consumer structure of the rural residents, promote to increase the consumer demands so as to pull the inner demands.