A Influence Study Of Study Tour Of Tourists' Attitudes And Behavioral Intentions

As a kind of social practice,the study tour had a long history.It had played an important role in the educational history,the cultural communication history as well as the tourist history. The study tour are normally studied from the angle of influence of tourism,person's understanding and attitudes of tourism.The dissertation was analyzed systematically by using Sociology, Psychology and Tourism. Given a dynamic processes of perceptions, this paper examined the influence of study tour which serve as a primary part,and the attitudes and behavior intentions contrast of different overseas Chinese algebra and different winter (summer) Camp of the number of tourists which serve as a subordinate part. This longitudinal study seeks to enrich the theoretical production in the fields of China study tour.The thesis consists of 5 chapters.In Chapter l,the author firstly introduces the subject-selecting background, and next makes a detail review of both abroad and domestic literatures on studies of residents' perceptions on tourism and event industry.Then the significance,content,methods were presented.In Chapter 2, the related concepts were defined and the related theories were explained.In Chapter 3,the study design, research hypothesis, questionnaires and the operational definition of research variables, sample source and sampling design, the methods of data analysis.The Chapter 4,the research result is analyzed.The Chapter 5 is the study conclusion and prospect;also the study limitation is pointed.The paper draws three main conclusions:before and after winter, in the attitude and behavioral intention exists in varying degrees of significant differences of Ethnic Chinese kids winter camp.The change in attitude and behavior intention of Winter camp for tourists are more positively influence than the negative.After the winter camp, tourists' level of attitude and behavioral intention is to strengthen overall. As a continuation of Chinese algebra, the understanding of tourists to China is becoming less and less, but the overall impression of China is getting better and better, the re-visit and the recommendation,the exchanges and peace of friendship become weaker to winter (summer) Camp in China. With the increase of winter (summer) Camp's number, the understanding of tourists to China are increasingly high, there are both positive and negative changes. In the re-visit with the recommendation.Tourists cognitive and emotional are positively correlated with behavioral intention.