Research On Private Banking Problems And Suggestions Of Commercial Banks In China

In recent years, the Chinese economy has maintained rapid growth and rich people have been expanding, that provide a good foundation for the development of private banking. Private banking refers the commercial banks provide a package of high-level financial services, which is personalized, professional, high quality and privacy and take the wealth management as the core for the rich. Private banking is not limited to provide investment banking products, but also covers asset management, investment, trust, tax and charity, collection, auction and other fields for the customers. Private banking has hundreds of years of history in Europe and the United States, the international banking industry have paid much attention to it for high profit.First,collected by retrieving a large number of private banking on the literature, and summarized the literature data to grasp the definition of private banking,clients, business type, operating system and the products and services and other content, understanding the current Commercial Bank of China development of the private banking. Furthermore, dug such problems of our country's private banking, studied the traditional organizational structure not suited to commercial banks,private banking model flawed, private banking product homogeneity is serious and lack of non-financial products and services and other issues. Again, these issues were put forward some solutions,Chinese commercial banks should adopt the business unit organization structure, the establishment of private banking franchise organizations, the private banking in China to develop innovative products and services, research sub-country differences in private banking customers and positive development of non-financial products and services.Finally, the practical case studies of the Agricultural Bank of China private banking development, describes the development of Agricultural Bank of China private banking external environment, the preparatory work, and to propose the for the establishment of private banking division of the Agricultural Bank of China.