The Studies On Vertical Structural Changes Of 3G Application Market In China

In the research paradigm of the theory of industrial organization, the thesis, which takes the mobile communication application software market as its research object, makes an innovative research from following respects based on the two-sided markettheory. Firstly, the thesis introduces the concept of Telecom Integrated Operation Platform enterprise composed of the terminal, the operating system enterprise and the operator to analyze the mobile applications market structure. Secondly, analyse the structure of the telecommunications comprehensive operation platform based on the new telecommunication operation mode; Thirdly, it makes a research of the influence on the application software provider given by separation and integration structures of market.Through in-depth investigation and analysis, the thesis gets the following conclusion. Firstly, along with the development of the mobile communication technology and the individuation of consumers' demands, the mobile applications software market is becoming the competition focus in the mobile communication industrial chain which is service-oriented. Secondly, the mobile communications software market is a two-sided marketwhich is composed of the Telecom Integrated Operation Platform enterprise, the application software developer and consumers. The Telecom Integrated Operation Platform enterprise comprises the operating system, the terminal and the operator, which are in the form of independence or cooperation. Thirdly, there are two structures of the application software market:the integration structure and the separation structure The properties, the transaction modes and the property right structures of these two markets are different. Application software provider's market share and price will be affected by cross-over network's externalities of the bilateral market.In conclusion, the application software enterprise is supposed to understand and meet the demand of customers through the technological development, which makes it have a bigger say in the whole industrial chain. On the other hand, it should strengthen its cooperation and communication with other subjects in this chain to win the systematic competitive advantage. From the macroscopic angle, a competitive and open application software transaction platform should be encouraged to build to improve the profit distribution mechanism and promote the development of every subject in the industrial chain in a more effective way.