Research On Design Of Customer Relationship Management System In Yantai Electric Power Supply Company

Along with the reformation of power system, mode power supply enterprises are centered by the rapid production of customer-focused to change, to establish a market-oriented, customer-oriented service system, customer relationship management systems, the imperative. Firstly, the current research status of CRM system is reviewed. Secondly, the definition and character of the CRM system and electrical CRM system are presented. And then the architecture, function, key module and business rules are proposed. Finally, the practice program of Yan Tai CRM system is made based on related SGCC standards. In this paper, customer relationship management research results are robust and worthy of using for reference.