| Display plays an important role in costume marketing. Display can transmit the core concept of a brand, and reveal the way of life as well as express the content of life. While brand goods can enrich modern life, provide esthetical joy, guide consumption, and lead fashion. This essay figures out the importance of lifestyle to the design of costume display through the statement of relationship between lifeway, costume and display. The essay also comparatively analyses the diversity of dressing and costume display influenced by lifestyle. Through spot investigation of franchised costume stores, shopping malls and exhibitions, together with a wide range of collection, sorting, classification and analysis of relative references and information from web and books,combining with my display practices of graduation project, this essay discusses the technical measures and represent means of display differences from the point of design development and innovation, putting forward practical design scheme for reference. The subject of this study is to explore and sort current domestic theory of costume display designs, and try to improve the variety, perfection and application of this area. |
PDF Full Text Request