The Strategy Research Of C Group Developing The Used Car Market

After depth analysis the developmental trend and direction of domestic and abroad used car market, on the basis of C Group Company expending used car market strategy as topic, it discusses the developing and operating the domestic used car market, adequately present how C Group Company depending on the strength of the comparative advantages to develop the planning and strategy of the domestic second hand car market.The thesis is divided into four sections.The first section begins with introducing the situation of overseas the advanced used car market, market inducing the relationship between the new car and the used car market among the western developed countries include Japan, it state clearly that the sales volume of used car is much bigger than the new car. According to the historic data, domestics'used car market will surely go forward to the direction which the developed country has gone to. Sufficiently analyze the developing situation of the western developed countries, it exactly indicates the property relation between used car and new car market will surely go forward to the trend of the developed countries at the present of booming market of the domestic new car market. That is to say in the future years, the used car market will surely change quantitative lead to qualitative transformation; the trading volume ratio will come to 2:1 even 3:1 between the used car and new car, which proves that it will have broad prospects marketing. By reason of the qualities and characteristics in domestic used car market, we are facing kinds of problems such as the disunity of standard of tax, inadequate assessment system, existing problems of after sale service, hard to replace car, testing techniques and standards to be advised and updating the used car. Despite facing many problems, but it still has bright future of the used car marketing. Manifested mainly in consumer per capita income growth, more rich people, the competition of new car marketing, prompting the will of changing car, frequency changing car by income insecurity population and stimulating the demand of changing car under economy, for several reasons lead to the wide market prospect of used car marketing, as well as indicate the mode of business operation of used car marketing has multi agent existing simultaneously in the long time.The second section emphasize the current situation of developing and operation domestic used car market, with the purpose that only by holding the market trends and the kinds of trading advantages and disadvantages , can combine the qualities characteristic and advantages of C Group Company to choose the right point and development to attain the result with half effort. Under the current marketing status, trading marketing of used car is still the main circulation channel; because this channel confirm to the consumption behavior in China. The main feature of the trading marketing is, first of all it can provide the trading place for demand-side and supply-side, meantime can provide government the related function sectors, can provide the related service for consumers such as testing, evaluating, transferring, unregistered, this one-stop service improves the convenience. This kind of method of trading is just in accordance with the advantages and good qualities of C Group Company, so it becomes to right point and development direction of used car marketing. The other types of business environment of used car such as the used car agent, used car brand dealer, used car auction company, used car chain-store operation agency, testing, evaluating and equipment operating agency, all above play an important role at the present stage, also deserve attention, especially used car brand dealer which is the selectable type once C Group Company is in market, for as the famous logistics enterprise, it has good cooperation relationship with domestic large scale assembly plants, with inherent advantage and the insufficient focus on the used car market by the assemble plants, it is givens solid foundation to C Group Company as the dealer of used car market.The third section described the strategy significance to hunting for the used car market of C Group Company who currently mainly engaged in the shipping delivery field, and substantially present the good opportunity occurred from the situation that the national economy grow too fast and car industry become more important, while the used car market expand too slow. As the leading shipping deliver company, C Group Company has been developed to intensive integrated services group which is comprised of finished vehicle logistic, components delivery, general cargo shipping, warehouse, transportation, car sales and after sale service, and has the unparalleled advantages in the network layout of finished vehicle logistic, information level, capacity and cooperation with insurance company. At the same time, it facilitate the used car flow by the finished vehicle network for their very close resource and relationship, and get rid of the current situation that most used car business only been done locally.The fourth sections integrate the analysis of the past three sections, and bring forward the details of operation strategy to crack the used car market. Above all is to investigate of the used car market, that is to say, to know the enemy and to know yourself, under the premise knowing of the main trading channel of used car and the standard status of the marketing, C Group Company take the BEIJING HuaXiang market as the breakthrough point, to set up professional and authoritative evaluating team, to build the system of network information, to simplify transaction procedure, to reinforce the after sale service, and to take on the brand of JETTA FAW at the suitable time and build own brand stores and so on, then to achieve the development strategic vision. By given the details of the entire plan of the starter schedule, personnel placement, financial budget, and training plan and so on, the assignment will be given to person.The conclusion sections represent clearly again with the understanding comprehension of the western developed countries and China used car market, it confirms that business increasing of C Group Company cracking the used car market, make still further progress in the market competition.