The Research Of Differentiated Marketing In Shijiazhuang Branch Of CITIC Bank Based On The Customer Value

At present,the international economy is showing a trend of differentiation.The world economy has also entered an in-depth adjustment stage.China's economy has entered a new normal development.The speed of financial marketization has been increasing rapidly,and the breadth and depth of banking competition has been increasing.In particular,the interest rate marketization and Internet finance have a far-reaching impact on the banks,and put forward new topics for the future development of commercial banks.In the new period,the Shijiazhuang branch of China CITIC bank wants to occupy a space for one person in the fierce market competition,we must seize the opportunity,meet the challenges,improve their awareness and consciousness of innovation,and make full use of the favorable conditions,adopt scientific measures to solve the various problems encountered in the process of the development of banks,to prevent these problems hinder banks the development of.If you want to do the above,you must first guarantee the "know the customer".Customers are the core resources of a bank,developing valuable customers and formulating different marketing programs according to their different needs to meet different needs of different types of customers.Only in this way can banks always take the dominant position in the market competition.This article includes six parts.The first part is the introduction,this part mainly introduces the research background and significance and research status at home and abroad etc.are reviewed;the second part is the research on the concept of customer value and differentiated service marketing and related theories elaborated;the third part mainly introduces the significance and principles of designing the letter in Shijiazhuang branch of the bank customer value index system,key indicators of customer value is analyzed;the fourth part,based on the customer value of the Shijiazhuang branch of China CITIC Bank differentiated service marketing analysis;the fifth part is based on the development situation of Shijiazhuang branch of China CITIC Bank,puts forward relevant suggestions and opinions for future development based on the difference in value of customer service marketing point for Shijiazhuang branch of China CITIC Bank the.The sixth part is the conclusion.