| The real estate industry linked to the national economy closely, is the national economy's "barometer". The booms and busts of the real estate market is linked to the economic stability closely. As the real estate industry and the related industries have long industrial chain, high degree of correlation and a number of complementary products, so whether the real estate has fast and stable development can directly impact on the development of our national economy.Throughout the status of the domestic real estate market in 2008, facing the "profiteering" end times, how can real estate project use modern marketing methods to earn a reasonable profit margin, has become the focus of the real estate enterprises in the new era. To this end, this paper will be based on the status of Shunfeng New Future real estate project, and through the combination of modern marketing theory and practice which I have learned in the past two years, ultimately to reach an ideal of the sale.In this paper, I analysed the current status of both domestic and Shenyang real estate market, and found the problems of the "Shunfeng New Future" project, through the contrast and systems analysis of the project located and the surrounding area, I strived to listing on the establishment of a good product differentiation at the beginning of the project, and calculate and work out a reasonable price. At the same time, from the perspective of marketing strategy's organic combination of specific "4P" applications and the real market, effectively let "4P" marketing strategy for the project to be effectively implemented and proposed the practical methods and measures for project against the future market.After the flexible use of modern marketing concept and the innovation of marketing approach, I wanted to develope a marketing strategy which can not only satisfy consumer demand, but also meet the progress of the development, so that it can provide support to the marketing operation of "Shunfeng New Future"project. |
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