| The 2010 Expo will be held in Shanghai, with "Better City, Better Life" as its theme. It is estimated that more than 70 million tourists from home and abroad will be attracted to participate in it, as the official of World Expo said recently. Thus, it is undoubted that a golden opportunity of enormous source of Shanghai Sports tourism is available to Shanghai. Therefore, having studied the current development of tourism resources at home and abroad, the author analyzes its probable influences on Shanghai Tourism through surveys and questionnaires, from which a lot of detailed information are obtained, and depicts the civil status of the development of tourism resources. Meanwhile, the author illustrates the problems of Shanghai folk sport tourism. In this paper, with the aim of integrating the Expo and vigorously developing the Shanghai folk sport tourism resources, the author makes an analysis on how to develop Shanghai folk sport tourism resources with the help of literature reviews, local trips, surveys, experts interview and mathematical statistics etc. The paper mainly discusses and researches on how to grasp the chance to meet the customer's needs with the slogan"with the Expo, by the Expo, for the Expo", and promotes the Shanghai folk sports tourism development and provides some suggestions for the development of Shanghai folk sports tourism resources.Through the understanding of present situation of Shanghai folk sport tourism resources and analysis of survey data, draws the following conclusion: (1)Defined the concept of folk sport tourism and folk sport tourism resources; (2)The participation folk sports tourism product development obviously lags; (3)Shanghai folk sports tourism participation crowd mainly concentrates in 15-25, 46-55years old two age sections;(4) 2010 Expo promotes the Shanghai folk sport tourism development as external power;(5)Found some systematic development, the long-term operation folk sport tourism high-quality goods. |
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