Research On Management Towards Business Integration Of Binhai Mobile Corporation And Tietong Corporation

With the 2008 reorganization of the telecommunications industry, telecommunications industry, competition in the market situation has undergone great changes, but in early 2009 the issuance of 3G licenses to telecom competition in the market has entered a new era. In this context, how to make the reorganization Binhai Mobile Corporation to fully utilize the HR, market resources, network resources, in the new competitive environment to maintain and expand market share, and to continue to dominate in the market, it is worth in-depth study.Through the telecommunications market research, business competition in the whole situation, the integration CMCC need in organization structure, markets, channels and other aspects and competitors. This article take a realistic approach, the principle of integrating theory with practice, based on scientific theories and methods, combined with the advanced business management thinking, methods and precedents of Binhai Mobile and Tietong business integration, propose specific measures for the combined two the company's organization structure, market, network ,culture resources, and so measures and security systems integration of research and design for the company's business operations in the whole environment for competition in the market provide a reference.In this article, the author firstly analyze Telecom, China Unicom business reorganization and integration of the situation , and the collection of business reorganization and integration of foreign telecom materials, and the current headquarters of China Mobile Communications Group integration of a comprehensive analysis of the above-mentioned materials, drawn from reference and inspiration. And then mainly through corporate culture, human resources, organizational behavior, foreign re-integration of enterprise business case, strategic management, marketing, financial management, a comparative study of the theories, combined with the company's development strategy and competition in the market, proposing that as organizational integration to drive the market, networks, and cultural integration, and integration of measures taken to protect the system, ensure the effective implementation of integration measures.In this paper, through the organization structure, market resources, network resources and corporate culture measures and security systems integration studies, will help accelerate the integration of Mobile and Tietong business, for the restructuring and merger integration of enterprise resources also has a certain theoretical significance and practical significance. This article through the exploration of the employees' needs, the inspiration theory and incentive problems leads to the improvement of working enthusiasm, it is of a certain degree of theoretical and practical significance for the development of the enterprise and the employees.