A Study Of Customer Service Relationship Management Of Tebon Securities

This article is based on the securities company profiles, securities brokerage business, the company faces the status quo and the policy-oriented and competitive pressures made. Securities brokerage business for the status quo, Tebon securities company's services products, securities business department of the existing operations and marketing system has shown the problems and development opportunities, through customer service management theory to propose targeted reforms and innovations program to make it in line with our present and future direction of development of securities markets and requirementsIn this paper, the company's brokerage business from the securities status quo, Tebon financial services, securities products, securities companies at this stage for the customer service of existing methods of work and the industry's competitive environment faced by areas such as described, through the analysis found that the problems at this stage , and for existing and potential problems, propose a better, more effective, more rational, more suited to the securities company's future road development management, organizational models and customer relationship management improvement measures, in order to Tebon Securities companies and their Sales Department offers its customer service management reform and innovative ways and strategies.This series of strategy formulation and implementation of reform measures is the core purpose of this study lies, that is, expect on the basis of realistic conditions, and establish an effective and can be long-term development of the securities brokerage business system for companies to make it neutral in the competition was undefeated. Hope that research can find new and effective system of securities broker brokerage business competition model, by Tebon Securities brand service products—wealth Jiu Gong for the company's customer service management to build an efficient and powerful platform, thus changing the company's competitive structure similar to the pattern of homogeneous services, securities companies seeking to differentiate the competitive situation, the promotion of the securities company and its sales department's benign, sustainable development.