The Research On Competitive Strategy Of Shenyang Huitian Thermal Power Ltd.

Shenyang Huitian Thermal Power Ltd. is the biggest company specializing in heating in our country. With development of the economic globalization, the market economy system in China has been gradually improved. Thus, it requires more intense adaptations in the industrial structure and product mix. The supply system of central heating in cities is the product of Socialist planned economy system, with a characteristic of being planned. Many problems have been amassed in this system. For instance, the separation between the heating supplier and the consumer that is not only in contradiction with the market economy system, but also severely constrains the improvement of saving energy and it results in a great waste. For a long time, it has far lagged behind concerning the reforms in the heating trade as a monopolized public enterprise. As a result, the lack of competition constrains the development of heating industry and makes it hard to flourish, or even makes it hard to keep current expenses.In this paper, Shenyang Huitian Thermal Power Ltd. to conduct in-depth research on the basic, first of all, combined with the law firm's external policy environment, social environment, through their status as well as the external environment and internal environment analysis, and then by the opportunities, threats, strengths and disadvantages compared for their comprehensive evaluation, the application of SWOT analysis demonstrated that the strategic options for the evaluation of options and choice, to determine a market developing strategy for the main cost leadership. Finally, organizational structure, human resources, strengthen the management concept, establishing a service brand, as well as building corporate cultures of five make recommendations to ensure the successful implementation of the strategy.In this paper, our country through the systematic analysis of the environment faced by he supply system of central heating in cities and Shenyang Huitian Thermal Power Ltd. resources capable of conducting an objective analysis of Shenyang Huitian Thermal Power Ltd. competitive strategy to be taken with a view to similar to other firms also has a certain reference value.