Case Study On D Corporation's Expansion Experience

In China, private small-medium enterprises are playing more important role in economy. However, most private small-medium enterprises don't obey management theories in development but move steadily according their subjective judgment. Such development pattern leads to failure in development. So it is important to select a successful small-medium enterprise and analyze its key successful experience point. Successful experience can be learned by other small-medium enterprises and enlighten their practice. At the same time, case analysis provides practical basis for management theory innovation and push theory development.Research method in this thesis is case study. The case describes D corporation's growing-up experience and divides its experience into 3 steps as business set-up, brand set-up and business integration, and fast growing-up. As emphasizes, the thesis describes D corporation's financing experience, business field change, human resources management and its organization structure change. In case analysis, the thesis recollects related management theories, including financing theory, strategy theory, human resources management theory and organizational theory. Based theories above, the thesis reviews D corporation's financing activities, business field change, human resources management and organizational structure. Furthermore, the thesis sums up D corporation's successful experience and weakness. At the end, the thesis sums the learning points for general small-medium enterprise, and put forward suggestions for D corporation.Uniqueness of the thesis is case study adopted as research method. The author describes the case in detail with sufficient data. At the same time, the author analyzes the case briefly based on management theories. On one hand, the thesis provides successful experience for many small-medium enterprises; on the other hand, the thesis is helpful for management theory innovation.