A Study On Event Tourism Development Of Shanghai

At the end of last century, the western social scientists predicted by 2015, start from developed countries and the developing countries will enter leisure times, leisure economy will become the next round to promote world economic tide of power. As the developed areas in China, Shanghai has established its international metropolis "strategic target, will promote Shanghai" world famous tourism city ", and become an important international metropolitan tourism destination. Urban tourism has become the main engine of tourism development. As the host, 1999 Kunming expo 2006 Hangzhou world leisure expo ending, large festival activities to the urban development, especially the effect of stimulating effect of tourism widely concerned. With man-made landscape as the main tourist resources by urban tourism festival activities held up the development of metropolitan tourism festival tourism new ideas --. The festival to host city can bring huge economic benefits and social benefit, in recent years in China is developing very quickly. But at present domestic tourism festival for lack of relevant research system, based on the present situation, on the basis of previous studies on festival tourism, the essence, content and types of probes, In leisure and cultural and creative industries for urban tourism and analyzed the relationship between tourism festival that can travel festival of diversity of urban tourism resources to achieve the integration. In Shanghai last five kinds of festival tourism development present situation were analyzed and put forward countermeasures.Based on the study of literature retrieval course to the combined method of collecting information to abundant literature, on the basis of a comprehensive cultural and creative industries, leisure learning theory, folklore, integrated marketing theory, economics theory, using multidisciplinary integrated summary and comparison research method combining research focus.This paper adopts chapter style structure, basic chapter 1, introduction: Theory article (chapter 2 relevant theoretical basis, chapter 3, about rising tourist city in chapter 4 of the conditions and influence of event tourism), practice (chapter 5 Shanghai festival tourism development status analysis and countermeasure, chapter 6 conclusion and prospect.The innovation in the paper is that from the perspective of five parts of events resources, the author thinks that the citizen culture festival in depth and peripheral participation in event tourism is the key of development. Shanghai shall use the leisure resources, through the development of event tourism, enrich the spirit of humanities connotation of Shanghai.