A Study On Logistics Alliance Strategy For Large-scale Supermarkets In Wuhan

At present, there are many kinds of large-scale supermarkets in Wuhan, not only the international large-scale retail enterprises such as RT-Mart, Lotus, Metro, Wal-Mart, Carrefour, but also a group of domestic local supermarkets here like"Wuhan Zhong Bai"and"Wu Shang Liang Fan". Their business has its own characteristics and each with its own logistics operation system. But there is also a great waste, which greatly restricts the development of the supermarket industry. This condition is inconsistent with the purpose of the construction of the"two types of society". Therefore with the idea of cost savings, sharing resources, improving efficiency, this thesis has a deep research on the concept and implementation of logistics alliance strategy about large-scale supermarket in Wuhan on the basis of investigation and analysis. The main contents are as follows:First of all, this thesis expounds the practical significance of the implementation of logistics strategic alliance about large-scale supermarkets and summaries the research conditions of strategic alliance and logistics alliance at home and abroad. At the same time, combined with modern ideas of logistics, this thesis also expounds some related theories about strategic alliance, logistics alliance, joint procurement, distribution centers and the third-party logistics.Then, this thesis provides an overview of the operation and development condition of large-scale supermarkets in Wuhan, and analyzes the status of logistics operation on the aspects of procurement, distribution, transportation, warehousing, logistics information technology and so on. It points out its strengths and weaknesses. Combined with the development planning of the logistics industry in Wuhan's "Eleventh Five-Year Plan", it also describes the development trend of large-scale supermarkets in Wuhan.The third, this thesis analyzes the feasibility of the implementation about procurement alliance of large-scale supermarkets in Wuhan. It proposes the concept of distribution alliance strategy which takes large distribution centers as a shared hub. In the procurement link, this thesis proposes the cost-sharing model which can be effectively used in the joint procurement. In the distribution link, according to the physical location of the important large-scale supermarkets, it establishes the right-angle coordinate graph, uses the gravity method to explore the problem of shared distribution centers location decision-making. In the logistics services link, it proposes a concept of unifying third-party logistics enterprises, and uses the AHP to analyze and research how to choose a third-party logistics alliance partners.Finally, this thesis in-depth analyzes several key issues of constructing the logistics strategic alliances, including the alliance strategic motivation, feasibility, confidence, learning mechanisms, risk, stability, and so on, and gives the corresponding countermeasures.The works this thesis done is to provide a lot of useful reference for the logistics strategic alliance design, operation and management of large supermarkets in the future.