| With the objective of assisting the strategic decision for Luneng Group's Jinan Lingxiucheng commercial real estate project, this thesis studied the economy circumstances, market trend and commercial real estate makret of Jinan city, as well as similar projects around the country. The author also did a SWOT analysis of this project and other competing ones. As a result, the thesis put suggestions for project developing, business mix positioning, project volume estimation, layout plan and operational highlights. |
