The Development Strategy Of ZHI Forwarding Co.,Ltd.

ZHI Forwarding Co.,Ltd. is a premier freight forwarding company, rooted in mainland China,Hongkong and Taiwan; with over 30 branches providing comprehensive logistics services, especially long-rang ocean container transportation, ZHI Forwarding co.,ltd. Has kept long term cooperation with various service venders-container liners and ranks in the first group of logistics industry.This thesis, under instruction of enterprise strategy theory, is to research ZHI Forwarding Co., Ltd. Through several aspects such as enviroment analysis, strategy design, strategy choice, strategy implement and etc.. The thesis analyzes the inside-outside environment of the company, concludes the strength and weakness from inside, opportunity and threat from outside as well, while outlines the development strategy based on these.The key of development strategy is able to help company for integrating all resource available inside and outside effectively, expanding inside advantage widely, making full use of outside oppotuninty, enhancing the concentration of core competition. This development strategy finally will build up foundation for the future maket standing and in long term provide energy of development. ZHI Forwarding Co.,Ltd. should fully use the advantages of the current powerful status of NVOCC (NON-VESSEL OPERATING COMMON CARRIER), mature and extend service product chain, present value added service, complete global deployment and embrace trend of globalization.The thesis also frames the feasible plan for strategy and the guarantee measures for implement. Through perfecting adjusting organization, production development, standardizing processing, with assistance of other guarantee from finance, company culture and audit measure, therefore the strategy is to realize company's goal.In the thesis, some management tools are applied, including the environment analysis value chain analysis and strategy choice as well. The result obtained through these means has a realistic significance for logistics companies with intention to cultivate development strategy.