The Research Of Broadband Services Developing Trends And Strategies

The rapid development of broadband technology and Internet have created a potentially huge broadband value chain. At the growing stage of broadband services, China's telecommunications operators, who have provided various broadband services for numerous end-users depending on the strong access network, will obviously play important roles in integrating the broadband industry chain. Under such circumstances, how to promote the broadband services becomes an issues enquiring telecom operators' attention. This document illustrates the developing trend of broadband services, and discusses the problems on what strategies the telecom operators, so-called full-service provides, will take to face new challenges, given that they have just underwent a new round of restructuring and received 3G operating license,This essay includes five chapters, it begins with its purpose of this research, and what methods and theory are employed. The following chapter presents broadband services with its definition and classification, and composition of broadband value chain. The third chapter analyzes the status and trends at broadband market home and abroad, particularly gives details on the successful operating experiences from our overseas counterparts. Then, the forth part shows what ChongQing Unicom faces based on SWOT analysis. The last part gives suggestions to ChongQing Unicom on different developing strategies relevant to broadband basic-services and value-added services.Based on the strategy management and marketing knowledge, this document demonstrates that how to design the future broadband services level and what kinds of developing strategies will adopt to at each level. According to the operating law of new Internet economy, this passage conducively puts forward the "third party payment" sales technique, with its application on broadband value-added services, which brings operators with new ideas of developing value-added service level.