XX Mobile Services Business To Enhance Customer Satisfaction Research

XX Mobile operating under the Office of the XX Mobile's customer base for all types of business services marketing an important channel for business functions of the Office of the business from the past to accept marketing, services both in transition, the admissibility of business, marketing initiatives, the image display , The customer experience into four major business functions of the Office.With the operating mechanism of change, the increasingly fierce market competition, the channel system to adjust and improve, more and more like shopping on the battlefield, and marketing business as war, as XX Mobile with the highest frequency of contact with customers, customer perception of the most important channel - Can we have a business hall of the marketing policy of rapid and effective response, especially in business marketing, market competition will become an important position.However, in reality, XX Mobile's business hall in the city all over the city suburbs, the level of staff turnover also has alienated business, which resulted in the Office of business-related work in the course of the inconsistent pace, not in the business products Display, stores publicity, marketing initiatives in areas such as the formation of momentum as a whole has greatly undermined the business of the Office of Marketing and service capabilities, greatly reducing the customer satisfaction. It can be said that the current era of competition in the market has gone beyond the scope of marketing, customer service has become increasingly important to win the ultimate weapon. Business services are no longer limited to the satisfaction of customers, but also focus on the shape of a service culture.So in the face of XX Mobile this issue, is how to take steps to progressively achieve the Office of Taiwan's integration services and enhance the satisfaction of it? This article attempts to use the expertise of telecommunications services, in response to XX Mobile in the past two years, rising customer satisfaction this phenomenon, in the following aspects of the company is moving through the measures to achieve this great transformation.Based on the reality of the mobile companies operating services to the Office of the scene (fragments), and describes the show through the surface of the cocoon set aside for spinning, digging out behind the move for the company in the business of the Office to take a series of mechanisms, those mechanisms Analysis, so from a number of different levels of analysis of the Mobile Office of the business to enhance customer satisfaction, the real reason.