The Study On Customer Satisfaction Of The Third-Part Logistics Enterprise

The third party logistics first appeared in the nineteen eighties Europe and the United States and other developed countries. Since the nineteen century spread to China, the third party logistics and its unique charm by the favor of many enterprises, the gold industry and enterprise development is known as the "accelerator" and twenty-first Century "". Although the third party logistics as a revolutionary mode of industry on the national economy, society is increasingly significant, but also must realize soberly, the third party logistics industry in China started late, development time is short, the infrastructure is backward, a series of professional talent shortage and problems.With the development of productive forces, the improvement of production efficiency, the vast majority of market oversupply phenomenon, the market into a buyer’s age. Customers need to decide the destiny of enterprises. In the modern market competition, enterprises want to rapid development, ahead of his competitors, should not only rely on the funds, technology, human resources, and other basic resources, are inseparable from the service, management and other value-added resources. On the basis of resources under the same conditions, the value of resources has become more and more important."And the sea cast, as fish at home." If an enterprise wants to occupy the market to provide better services than others.The third party logistics as a service industry, in order to win in the fierce competition, it must take the customer as the starting point and the foothold, to provide customers with satisfactory service. The base of logistics activities and development are to provide services to their customers and to meet their needs. Customer service is the core of the third party logistics enterprises, all logistics activities, all around to customer service. Thus, the third party logistics enterprise service level, is the touchstone of the success or failure of the inspection of the third party logistics enterprise; and customer satisfaction is one way of measuring the service quality of the enterprises the most effective.Therefore, this paper through empirical investigation form, combined with structural equation model and the Kano model, find out the key factors affecting customer satisfaction, help the logistics enterprises to continuously improve their own operating conditions, improve service levels, found that the market demand point, weigh the logistics service quality and the cost of logistics, to create greater value for the enterprise and the society.According to the results of the survey, the overall level of customer satisfaction third party logistics in China is low, logistics companies to improve from the construction of infrastructure, service consciousness, communication channels, and customer value-added service and personalized service, and improve the level of service, increase customer satisfaction.