The Management Strategies For The Investments Of Individual Economy In Yiyang

As one of the economic forms in the society, the individual economy, along with other privately-owned ones, has become the principal part of the non-public sector of Chinese economy. Appearing, in this sense, as the counterpart of traditional public ownership, the individual economy of our country has developed with the features of advancing wave upon wave and rising spirally since the reform and opening-up in 1990s. However, in the recent years, its development has suffered unprecedented obstacles in operating mechanism. Simply put in terms of the quantity, the individual economy has experienced a relatively high degree of repeated ups and downs. Although a single self-employed business may still be on a small scale, the individual economy, the"soil"that could best show the characteristics of market economy has been massively left without proper use, which arouses the widespread concerns of the society. In terms of the dominant trend all over the country, no particular feature could be presented in Yiyang's development of individual economy, but it doesn't deny the fact that there is ample room for the development of individual economy in Yiyang, considering its tremendous contributions to the market economy in the past. Therefore, the major issue our government has to face is how to activate the investing enthusiasm of individual ownership.Starting with the researches on the investing behaviors of individual economy, the thesis synthesizes the theories related to individual economy, economic investment, as well as other science like behavioral economics. By adopting the methods of systematic science, integrating theory with practice, case study and field investigation, the thesis makes detailed observations, scientific experimentations, economic analyses and direct comparisons. Finally, it comes to the conclusion that the key on how to promote the development of individual economy is determined by how well the investment enthusiasm of the individual ownership can be successfully activated, the key of which, in turns, consists in how well its investment environment can be perfected, while transferring the function and operational system of the government becomes crucial for the solution to the problem. Based on this level, the management strategies for the investment of individual economy are discussed in a thorough way.