A Study On Marketing Tactics Of Convention And Exhibition Administration Enterprises

The convention and exhibition is a new kind of developing economic forms, with its high benefits, driving strongly and the no-pollution advantages. It is praised as a"boost motor "in modern economic development. Since 1990s, under the globalize, with fast development economic and frequent international association day by day, the convention and exhibition industry has got unprecedented development. Convention and exhibition enterprise is the principal part of convention and exhibition industry, Study on every management function in convention and exhibition enterprise is great to raise benefit of convention and exhibition enterprise.This text is on the basis of synthesizing and drawing lessons from forefathers' research results, and put forward a new question that different kinds of convention and exhibition enterprises should have different marketing products, marketing target and marketing tactics. Then stand in the angle of the Convention and Exhibition Administration Enterprises, through analyzing the current situations and marketing environments of the Convention and Exhibition Administration Enterprises, distinguish market main bodies , such as products , products buyer and consumer,. Finally combine"4P" theory,"4C" theory and service marketing theory, to put forward the marketing tactics of convention and exhibition administration enterprises including products tactics, propagate and spread tactics association, customer relationship tactics and internal marketing tactics.