Consider Creative Television Advertisement In China

Since 1979, the TV advertising in China has developed for almost 30 years. Hardware environment has changed tremendously, but can the software, namely the TV advertising originality, be responsible for the duty of"being independent at the age of thirty"? It is still a question whether making advertising information leave deep impression on the public can only be realized by the means of twitter or being televised repeatedly, whether it can only function with the aid of increasing the popularity of the stars in recreation or sports, and whether it can only work by making use of the exciting performance to agree with the current of the times. I am increasingly confused about the general structure of the present TV advertising in china.Facing the reality that TV advertising are attacked by both the internal and external factors, and the ads public who are gradually bored about and blind to TV advertisements, we should calm down and think it over. We can not change the attack made by the external factors such as the new media Internet. However, we can make an effort from the aspect of the internal factors, enforcing the originality performance in the TV ads, rather than imposing on the consumers simply by the means of force, repeat and lecture. A large proportion of the TV ads in China seems to be the explanation on pictures, self-boost, and repeated factors , and it seems to make full use of the ads space, but actually it is a mixture. Good TV advertising originalities should be simple and easily memorized, leaving good impression on audience and achieving recognition, and also they should see clearly about the fondness of the consumers on the base of observing the nature of advertisement, in stead of pursuing the surface effects. It is advisable to be patient to dissect the facial feature of the products step by step, to discover the unique core, and to pursue the principle and individuality of the originality.