A Study On Market Layout And Operating Benefits Of Carnival Cruise Lines

Nearly three decades, the world's cruise industry developed rapidly, and it has become an important component of tourism market. Carnival Cruise Lines as the world's largest cruise group, are on the leading position. This article takes Carnival Cruise Lines as research object, and study on the layout of its market and operating conditions. At the same time, this article analyzes the factors affecting its development, and gives suggestions with a view to the economic development of our country cruise for reference.First of all, analyze the development course and current status of Carnival. Cruise Lines. In reviewing the development process of international cruise industry, the author has sorted out the background and track based on Carnival Cruise Lines' development process and current status.Secondly, explore Carnival Cruise Lines' market layout and characteristics. This paper separately researches the layout of headquarters and home port of Carnival Cruise Lines, product characteristics, route distribution and source market distribution, so as to grasp the distribution characteristics and discipline.Thirdly, analyze Carnival Cruise Lines' operating status. Comparing with Royal Caribbean Cruise Lines in four economic indicators, this paper points out Carnival's better economic benefits.Finally, summing up impact factors of Carnival Cruise Lines' development and learn from Carnival Cruise Lines' development experience, so as to consider the development strategies of cruise industry in our country.This paper is divided into six parts: Chapter one, introduction. This chapter systematically summarizes research purpose, research methods and research content. At the same time, it organizes academic research in and abroad China. It is the theoretical foreshadowing of the whole paper. Chapter two outlines the development of Carnival Cruise Lines. This chapter provides a brief analysis about the development course of Carnival cruise Lines', as well as the company's current situation, so as to outline current development. Chapter three focuses on the research about layout of Carnival Cruise Lines' market. This chapter attempts to analyze the layout of Carnival Cruise Lines' market situation and characteristics, and explores reasons for the formation of these features. Chapter four is about Carnival Cruise Lines' cost-effectiveness study. With analysis of the basic economic indicators of Carnival Cruise Lines, this chapter points out Carnival Cruise Lines' operating status. Chapter five analyzes impact factors of Carnival Cruise Lines' development, including internal and external factors. Chapter six is inspiration and prospect. Based on the analysis of the first three chapters, this chapter sums up development experience, and points out challenges and opportunities of Carnival Cruise Lines. At the same time, it gives Carnival Cruise Lines some countermeasures and suggestions, so as to guide the development of our cruise lines.